Local SEO is the most effective way to market your business online and what Google is now focused on in its algorithm criteria. It helps businesses promote their products and services to local customers at the exact time they’re looking for a local business. Local SEO uses a variety of strategies — getting your site ranked on search engines like Google, business directories such as Yelp, Superpages, Foursquare, Yellowbook, Google My Business listing, Bing Places for Business page, localized content on your website, online reviews and other strategies. Millions of customers use local search every day to find the best local businesses in their area. You can help increase your chances of getting found by these potential customers through implementing Local SEO.
Here are some statistics:
Online directories (like Yelp, Citysearch, Foursquare, etc.) display a business’ name, address, phone number and sometimes additional information (like a menu or business description.) Local directories dominate the first page of many local search results. Local directory marketing (just one of many Local SEO strategies) has a higher conversion rate than other more traditional advertising options – up to 50% conversion on some directories. That means that by getting your business accurately listed on as many quality online directory sites as you can, you’ll convert 1 in 2 leads into an actual customer.
More and more customers use mobile phones or tablets to find the best local businesses while they’re on the go. In fact, mobile digital media time in the US is now higher at 51% compared to desktop use at 42%. Local SEO covers both PC and mobile internet access meaning you never miss out on a potential customer.
Google My Business is a FREE listing that Google makes available for almost any business. Getting listed on Google My Business can help increase your chances of showing up high in local search results on Google. Additionally, many local businesses haven’t figured out the importance of online marketing yet. That leaves the door open for you to get a head start before your competitors wise-up and it gets more competitive. Strike while the iron’s hot.
Word of mouth is a major factor in the success of many local businesses. So increase your company’s online reputation, ask trusted customers to leave a positive review about your business online — and attract hundreds of new customers.
These days people depend on the internet to find information about all types of products and services. If your business isn’t found on local search results, you’ll miss out on new customers. Implementing a variety of Local SEO strategies for your business can help you show up on the internet map for future customers to see!
Yext is the industry leader when it comes to helping your business manage and grow your online directory placement, search engine ranking, and review reputation online. Simply stated there is no better resource to manage all of your online listings then with Yext. We offer competitive rates to sign on to Yext through us. An individual account as a business owner will run you $1000 annually and YOU have to maintain and update it yourself. Plus, it doesn’t offer the full suite of tools that are offered to Partner Sites likes ours.
Starting at just $90 a month (ONLY $900 annually if paid in full) you can have us manage your listings across 45 search engine and directory platforms ensuring the accuracy and consistency of your listing. For our more aggressive clients for just $145 a month (ONLY $1,450 annually if paid in full) you can add a robust reputation management platform to the mix allowing you to easily manage your online reviews, send review requests to clients, have them populate on all major review sites and much more. Post menus, events, products and services that show up where your listing shows up. Statistics show that listings with 4 and 5 star ratings are 89% more likely to be clicked by a user then a listing with no ratings or lower ratings.
Contact us today to see how you can get started using YEXT to create explosive local search visibility and credibility.