How to Utilize Social Media to Generate Content
Special Guest Blogger
Tula Patel, Canbay Technology Solutions – www.canbayinc.com
Social media is a source to get connected with world in just a few minutes. You are only required to create an account on any of the social media website, and you can get in touch with a number of individuals via pages and groups. But, this is the concept followed by laypersons. In the corporate world, the significance of social media is enhanced several times more. It renders more opportunities to the business units to grow. Social media is highly used by the marketers to reach a plenty of audiences.
But, the major thing, which is significant and is ignored by some people, is content marketing. Content marketing needs the quality content, which could keep the audiences engaged. Moreover, the content should be written in the way, which people find interesting. By interacting with people at social media, you get their reviews, feedback and a lot more. And this is a perfect way to generate content with the help of social media. People’s feedbacks tell you what people want to know about your products or services. When you write content with your side of story only, you just explain the products as per your limited information. But, when the opinions of others are added, you get a vast scope. On social media, you get the feedback of worldwide audiences. You can understand their problems, their expectations and a lot more. With every interaction, you get something more constructive for your content.
So, it will not be wrong to say that social media and seo content marketing can be used as a two sided blades. They work deeply for your marketing goals. On one hand, you add your content on social media to aware the people; on the other hand, you extract information about their views and desires through the social media websites.
Here are some of the ways which you can use in generating content with the help of social media.
- Voice of Customers – (VoC)
Social media is a major source of voice of customers. On the Facebook pages, Twitter profiles, comments sections of YouTube and Instagram etc., users share their suggestions, feedbacks, testimonials and insights. All these expressions of customers are worth studying to go to the next step of online marketing. For this, first don’t take the customers just as your subjects. As a matter of fact, they are humans with free thoughts. You find a number of social media users, who will suggest you about your products or services. Let’s have an example. WhatsApp, which is the most popular real time messaging app of the date, gets a number of suggestions for the future updates. The users’ suggestions let the company to give more to them. Another thing, in which it gets help, is content marketing. When you have some suggestions from users, you can not only make the developments in your products or services, but are also able to write the content keeping the interests of the user in mind. Let’s come back to the example once again. You can find a lot of blog posts from WhatsApp everyday explaining about the upcoming updates. Some of the updates are mentioned in the blog posts in the beginning of the year in advance.
Similarly, you can find several write-ups two months before the release of updates. The benefit that company gets from these write-ups is attracting people’s interest. A plenty of users read these blog posts and wait for the new updates with great enthusiasm. Similarly, feedback also helps the businesses to improve.
Apart from the products and services, there are the feedbacks what you post on social media. These feedbacks tell about likes and dislikes of the people. You can work on content and can add a lot more according to the interests of people. Testimonials of customers are based on their experiences. You may see a lot of websites with testimonials of the customers. The positive testimonials put good impact on the other customers, which assists your more in selling of your products or services. These testimonials can also be referred in blog posts and articles wherever required. Apart from all, there are the customers with deep understanding of products and services.
These customers provide you their insights that are also helpful in explaining the users about the products or services. The insights sometimes tell some pitfall of some product. They give the deep understanding to the marketers, who can further promote the products keeping these insights into the considerations.
Survey is undoubtedly an objective way to understand the customers. The surveys can be conducted on Facebook and some other social media websites. You can ask some objective questions from customers. The major benefit of the surveys is that you get a clear view. If the customers love what you are offering to them or if they have some problem it can be understood easily via these surveys. You can ask a number of things about your products or services. Apart from this, you can also ask about the interest of the customers. The options can be given to the people, which can help you in understanding the choices of the customers. So, you can explain the things in your content from different perspectives. One more thing that has been started by Instagram recently is question sticker. Question stickers are one of the best ways to get engaged with the customers. The stickers can be added with stories that are posted in the forms of pictures and videos on Instagram.
- User Interaction via Live Video
Live video is a great technology boon of social media. You can start a live video of anything at any time for the users. This facility is available on Facebook, Instagram and YouTube. A number of individuals directly talk with people through these videos. When you start the live video, the listeners add their comments. You can see a plenty of speakers reading their comments while talking on videos and answering the queries of the customers at the same time. So, it is an excellent method of live two-way conversation between the company and the customers. When the live session is ended, you can keep the video saved in your account and the customers can watch it and can add their feedbacks in comments. Eventually, you get the info about what your targeted audiences want. It helps in generating content according to their questions, suggestions and so on. Many other customers may also have the similar questions. So, you can help them in getting the answers. Moreover, you can also answer the question in next live video along while interacting with current viewers.
- User Behavior
User behavior – this is the prominent aspect that is considered while doing any type of marketing. Reactions of users are needed to be noted, which can help you in generating content in future. Content is posted on different subjects on social media websites, such as your products or services, industry, off-topic subjects to keep the users engaged and so on. The customers’ reactions tell you the type of content they love to read. Moreover, there may be some part of the content posted by you which users like or dislike. It assists you in doing the necessary improvements. But it is not just about the general behavior of the customers. The behavior of audiences may vary depending upon the customers’ geographical locations. They are widely driven by their cultures. If you deal with international customers or your target audiences are from some different part of the world than yours then social media becomes more important for you. It is an easy tool to understand the behavior of the people from different parts of the world. The content can be added in future keeping the cultural mindsets and requirements of the audiences.
- Competitor Analysis
The pages of your competitors also provide a great sort of stuff to you for content marketing. You can find which type of stuff is being posted by them. But, it is not sufficient. Your purpose will be resolved when you will read the comments of the users also below their posts. It will also help you in understanding the behavior of the users. It is not necessary to understand everything after trying yourself. You can refrain yourself from doing mistakes while doing content marketing with the help of this competitor analysis. The idea can be taken by the posts with positive reviews. But, remember that your post should not look like the copy of your competitor. You can use your own creative ideas on the basis of behavioral patterns of users. If you have to post something that is similar to some of your competitor’s page, you should wait for some days.
So, there is no doubt that social media platforms are the source to add some great content as well as a great source to get the new ideas to generate it at the same time. Many more aspects can be explored on social media as social media is like a virtual world, which has people with every type of behavior from different parts of the world. So, it is the best tool to generate the content for international audiences.