Anyone working in content marketing should have by now hard about clickable social cards. If you’re still hesitant about using this brilliant tool to increase engagement rates and drive more traffic, it’s high time you jumped on the bandwagon.
Social cards, which consist of an image and descriptive text, can be posted on any of the major social media platforms and clicking on one sends users directly to the landing page of your choice. Clickable social is one of the most effective tools to boost engagement and get more traffic from social media sites. Given how versatile they are, they can be used to directly promote anything from products and services to blog posts and competition landing pages.
According to one Facebook study, micro-blogging platform Tumblr increased traffic from Facebook by more than 250%, by using clickable social cards. Similarly, a Twitter case study demonstrated how the British mobile company, Three, saw a 26% increase in engagement rates and a 64% increase in URL clicks after implementing social cards.
As useful as they are, social cards can be tricky and time-consuming to create, which is why it’s always a good idea to use free online tools such as AnyImage.
To find out how you can create social cards in just seconds with AnyImage, check out the infographic below!