Water’s Edge by the Bay

Water’s Edge by the Bay

Created for the grand opening of a restaurant in New Jersey this 30 second ad appeared on Comcast and other networks.  Here is what the client had to say:


Jeff and Donna,
From all of us at Waters Edge I wanted to thank you, Donna and the rest of your very professional team for the incredible work you did for the Waters Edge TV spot.


I know that I am not an easy client as I have very high expectations having been a Director of Marketing for GlaxoSmithKline and in the advertising industry for 20 plus years. I’m used to very high-end TV production as the commercials we produced for my Brands typically ran upwards of $250,000! Very high expectations indeed.


Nonetheless, when I challenged you and your team to deliver a spot that didn’t look like a local TV ad, but like a TV spot I would have created for a major Brand like Tums or Aquafresh Toothpaste you were able to deliver just that. The spot was on strategy, on budget and embodied the Waters Edge “Excite Your Senses” creative idea. You created an Ad that had a story line and communicated the key benefits of Waters Edge. You also were able to communicate those ideas and the flow of the spot in our meetings with visuals and a story board to help us know we were heading in the right direction.


You are truly a one stop shop, from the creative work, to the shoot, to the post production. You and your team were very professional, creative and always put the needs of Waters Edge first. Your and Donna are visionaries and I was very comfortable giving you complete creative control on the creation of our TV ad.


What I found most remarkable though was that you were able to all of this in about a month. From the first time we met to discuss ideas and budget to delivering of the finished spot. Would have taken an NYC Agency at least 4 months to do that! Truly remarkable and I can’t thank you enough!


I look forward to doing business with you and your team in the near future when I need to create our TV ad for the Waters Edge waterfront bar.


Thanks again from all of us at Waters Edge!
—Regards, John Ziegler, Owner – Waters Edge