04 Feb Why You Need Video in 2015: Tips, Stats and Trends
It’s already February and we’re feeling the heat – we’re not producing enough video. We know it, and it’s coming, but sheesh – it’s hard to keep up with all the other mediums and priorities out there. After reviewing this infographic, I’m feeling the pressure even more!
- 52% of marketing professionals worldwide name video as the type of content with best ROI.
- 93% of marketers use video for online marketing, sales or communication.
- Using the word “Video” in an email subject line boosts open rates 19%, click-through rates by 65% and reduces unsubscribes by 26%.
- B2B and B2C marketers all over the world say video is the top 3 most effective social media marketing tactic.
With video becoming increasingly more popular and together with enhanced analytics, its important that marketers either continue or start to engage with their customers through this channel. Being developing presence through videos that are both useful and creative for consumers and capitalize on the power of video engagement. Kanakorn (Shane) Wangphanitkun, Syndacast.
Here some of the most compelling reasons on video marketing and its trends for this year and 2015, provided by Syndacast.